Kerry Wetzel Photography

Portland's building scene is always changing, right? Developers are putting up cool new places all over. But how do you get people to really notice and connect with these projects? It turns out, how a project looks in pictures makes a huge difference. We're talking about more than just pretty shots; it's about using photos to tell a story that grabs attention and makes people want to learn more. This article is all about why good photos are so important for developers in Portland. Key Takeaways Using real photos of your projects and team builds trust way more than generic stock images. People want to see what's actually there. Professional photos show off the quality of your work and the thought behind the design, making your developments look more appealing. Showing the people involved and the spaces where work happens makes your brand feel more real and relatable, which helps people connect. Good photos help your projects stand out, grab attention online, and ge...

Portland brands have this way of just feeling *real*, you know? It's not just about the stuff they sell; it's about the whole vibe. A big part of that is how they use photos. Instead of just showing you a product, they show you a whole lifestyle. Think less 'perfectly staged' and more 'this is what it's like to live this life.' It makes you feel like you get them, and maybe even want to be a part of it. This article looks at how they pull that off. Key Takeaways Portland brands use lifestyle photography to show more than just products; they showcase their values and the kind of life associated with their brand. Authenticity is a big deal for these companies. They want their photos to feel genuine, not fake or overly polished. Showing the people behind the brand, like artisans or the community, helps create a real connection with customers. By using real-life settings and relatable scenarios, brands can make customers feel like they understand and can b...

So, you've got a smartphone, right? Everyone does these days. And yeah, they take pretty good pictures. But when it comes to capturing those really important moments, the ones you want to remember forever, is a quick phone pic really enough? I've been thinking about this a lot lately. It's easy to just snap away, but then those photos end up lost in a digital pile. That's why I wanted to dig into why hiring a professional photographer is actually a big deal, especially when you want memories that truly last. Key Takeaways Professionals bring top-notch gear and know-how to get images that just look better – sharper, brighter, and more detailed than your phone can manage. They have a creative eye that goes beyond just pointing and shooting, helping to tell your unique story through the pictures. You get consistent quality throughout your entire gallery, not just one or two good shots. Pro photographers handle all the technical stuff, so you can just relax and enjoy ...

In today's busy world, pictures are everywhere. For businesses, artists, and even regular folks, good photos matter. They can show off a brand, capture a memory, or just be a way to make something cool. But like anything you spend money on, you want to know if it's worth it. This is where figuring out the ROI of professional photography comes in. It's not just about the money you make back, but also about how it helps your art grow, makes your brand known, and even makes you feel good. Key Takeaways To really know if professional photography is paying off, you need to look at more than just the money. Think about how it helps your brand get noticed and how it makes your work better. When you spend money on photography, track all your costs – like gear, travel, and your time. Compare that to what you earn to see if you're making a profit. Good photos help people trust your business. They make your brand look professional and can get people interested in what you off...