From Buildings to Books: How a Commercial Photographer Crafts Portland's Visual Identity
Portland's visual story is more than just buildings. It's about the businesses, the culture, and the overall vibe of the city. A commercial photographer plays a big role in showing all of this to the world. They capture the essence of places and people, helping to shape how we see Portland and the brands that call it home. It's a process that goes from looking at blueprints to telling stories through pictures, making sure the city's identity shines through. Key Takeaways Commercial photographers capture the look of Portland's buildings, from old landmarks to new designs, which helps people understand the city's architecture. They document how the city is changing, showing the shift from plans to actual buildings and how the landscape evolves over time. Beyond structures, these photographers tell the stories of local businesses and the unique culture that makes Portland, Portland. They translate what a brand is about into images, helping businesses build th...